Google has altered many times, the homepage and product design as well as the look in the last seventeen years. It is a standard practice for a Company to alter the Logo after some time. The aim of the all teams had to be user-friendly and render service to the users. Google believes in making changes at times so that the users get a feel of newness and feel good all along.
Google changed its logo on the night between 1-2 September. It got presented with the motion Doodle in which the old logo gets erased, and the new one comes to the fore. Prior to this the various devices had different Logo, but now the in all places only a single Logo family will appear.
“These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop” Via
There are many reasons for each change in Google. This time, the Company has more of technical reasons than for the new look or for a new change as per the Google’s blog. The Company believes that the users use different devices and screens for various services. The old logos were being used on the desktop so far, but today is the era of mobiles and multiforms. The new logos have kept this info prominently. There are four colors, and they are soft and stylish. Google has announced the company as ” Alphabet” This change gets related to the new policy.
After consulting whole of the team, the new Logo got designed. Google had commenced preparing for the new Logo early in this year. In this were included Material design team, Design Head, and the Creative Labs. There they discussed each design on the board.
New Logo’s idea research, Engineering, Product, and Marketing team got included in sharing. Their response and reactions got noted and only then the present Logos got finalized. The essential ingredients are as below.
The new Logo shall have 305 bytes, as compared to the previous one had 14000 bytes. The new Logo will get loaded faster in lesser speed devices.
The basic ingredients of the new Logo are as under.
In Sense-Serif Logotype, the multicolors are present as earlier in the white background.
They will keep the dialog on as there is a motion that is detectable at the time of downloading
Google – G
The compact version of the Google logo. It will remain useful in the smaller place.
During Voice recording, this symbol will appear for Android or in other application